For marketers in companies across all sectors, managing sponsored ad campaigns on the main search engines and social media platforms is an essential skill. You will be able to understand pay-per-click advertising in its entirety with the aid of this course. The first part of the course covers some key terminology and explains why PPC advertising is crucial for companies in the modern business environment. You will gain practical experience in managing Ad campaigns on well-known search engines and social media websites as the course progresses. The course also gives you some helpful, real-world advice on how to evaluate your plan and adjust it as needed in light of previous performance.
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